Real-Seo.co.uk - Search Engine Optimisation For Webmasters - Improve Your Organic Ranking On Google & Yahoo
We will show you where your website is going wrong & how to increase your search engine ranking
Our service is designed to improve your natural ranking within the major search engines including Google & Yahoo.The improvement in ranking within these search engines will then generate more traffic to your website.
The quantity of traffic should not be the sole target of your website SEO optimisation project, you should also ensure the traffic is of good quality. We feel that there is little point driving traffic to your website for that traffic to leave within seconds. This high bounce rate will only result in a reduction in your natural or organic search engine ranking.
So what can we do for you and your website?
We have split the optimisation of a website into 4 main areas.
All of these areas must be completed in order to improve your search engine rankings for Google & Yahoo.
Stage 1 - Search Engine Submission
Stage 2 - Meta Tags . Titles - Descriptions - Keywords
These Meta tags work in 2 ways. Firstly they help the search engines catalogue the page within your website, so it can match the pages content to the search term that has been typed into the search engine.
Secondly, they appear within the results displayed by the search engines. This is your advert to the end user.
If you get into the top 5 results displayed on a search engine results then you need your website to standout from the rest. So you need to write a good advert for your website just like you would when placing an advert in the local newspaper.
Stage 3 - On Page Optimisation
They all want the end user to use them as their search engine of choice because they earn revenues from paid advertising. For every 20 searches that Google performs for an end user, 17 of them will be free to the owner of the website that the end user lands on, the other 3 will have been paid for by the websites owner. With the massive volumes of searches happening everyday, this 3 out of 20 is plenty for the search engines like Google to thrive on.
Bare with me there is a point to all this. So the search engines want to keep the end user using them, so there are 2 common ways of doing this.
Firstly is the Google method - give very good results for the search terms that have been entered by the end user. This means the end user finds what they are after very quickly, so they will use that search engine again.
Secondly is the Yahoo method - lots of free content as well as a good quality search facility. The Google homepage is plain and simple, with a big search box and thats about all. The Yahoo homepage is full of news, weather, sport, email services and lots of other stuff. They still want to offer a very good search facility.
So what has this got to do with on page optimisation ?
Content is king ! You are only going to do well on these search engines if your website is well presented. Do you have a good structure, easy to read, good headings and good navigation around your website. This is on page optimisation and is the easiest thing to get right if you know what the search engines want.
Stage 4 - Links & Promotion
Simply, if another website has a hyperlink to your website within, then the search engines like Google & Yahoo deem this to be a vote for your website. The more votes you get, then the higher your website will appear in the natural or organic search engine listings & results.
However, like the rest of the your optimising project, there are rules to be followed in order to maximise your hard work.
A link from a website with content that is related to the content of your website counts for more than a unrelated website. So, if your website is sells cameras, a link from a technology based website would help you much more than a link from a health & beauty website.
Also, the ranking or positioning that website holds will help you. A new website will also have a poor search engine ranking, so a link from that site would take a while before it helped your website. However, a link from a older website that is well written therefore well positioned within the search results would give your website a massive kick up the search engine listings.
So ideally you need your biggest longest running competitor to link to your website. In your dreams, why would they help you ?
We have several ways of doing just that!
Then you can submit your website to blogs, directories and create articles.
Summary
So if you know what to do, get going. The sooner you start the better.
If you don`t know where to start, you better get our help. So read more about our services.
Interested - Take a look at our services.
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